National Life Group
Standing Out in a Sea of Sameness
National Life has long stood apart from other insurance companies, for reasons that go far beyond products. We are a mission-driven and purposed-filled business. For us, the cause of what we do is as important as the products we sell.
We have grown at National Life simply by digging deep to define our purpose and staying true to our roots and our corporate values.
Mehran Assadi
Chairman & CEO, National Life Group
We have grown at National Life simply by digging deep to define our purpose and staying true to our roots and our corporate values.
Mehran Assadi
Chairman & CEO, National Life Group
It begins and ends with one word –
CAUSE
Driven By Our Values, Fueled by Our Passion
Our cause is a very simple one, directed at the people who live and work on America’s Main Streets: To Do Good in our communities and with the individual families we serve.
For more than 170 years1, we have aimed to keep our promises to provide families stability in good times and in bad. And throughout that history, the guarantees2 offered through our products have provided peace of mind to those families as they plan their futures.
Hear how one of our agents brings peace of mind to her community.
Through grants from our charitable foundation, paid time for our employees to volunteer, environmentally sustainable and healthy work sites, and fun, family-friendly events that promote the work of nonprofits in our own backyard we live our values of:
Do good. Be good. Make good.
9 out of 10
new hires say they chose National Life because of the culture, the ability to make a difference and the opportunity to contribute to a cause.
Our annual Do Good Fest, a free concert held on the Montpelier campus, has raised almost $200,000 over the past six years for Branches of Hope, a fund that provides financial support to cancer patients.
Our Strength
We believe our past has prepared us for a strong future. Our founders were innovators who created one of the first mutual life insurance companies in the country and the first with a national vision. Since 1848, we have been serving families and businesses across America. Our focus has always been on Main Street, not on Wall Street.
We have been here for over 170 years – through wars, pandemics and economic crises – and we will continue to adjust to the everchanging world. In a recent interview with Life Annuity Specialist, CEO, Mehran Assadi, spoke about how we continue to support the middle market with sound advice, offer our agents with innovation and “scrappiness,” and how we went from a physical company to a virtual company overnight.
We have been here for over 170 years – through wars, pandemics and economic crises – and we will continue to adjust to the everchanging world. And despite a Pandemic, National Life was named the steadiest and fastest-growing individual life insurance provider, as measured by direct premiums.
Our commitment to our customers is reflected in our balance sheet, our ranking as a top 10 life insurer3 and one of the fastest growing life insurance companies in America.4
Our commitment to our customers is reflected in our balance sheet and our ranking amongst our peers.
Business Highlights
2020 Annual Report
Financials At a Glance
Enough about us,
Let's Talk About You
Expertise and Solutions for Your Continued Success
You strive every day to cultivate long-term, meaningful relationships with your clients, all with limited resources and unlimited competition. You need to partner with a company that allows you to be the entrepreneur but is committed to supporting your success
To ensure you run your business in a way that meets your needs, we have various affiliation options whether you are looking for a traditional career contract, an independent agent contract, or something in-between, we have the ability and experience to meet your needs.
We Support You
MARKETING
You’ve Got a Great Story to Tell
We keep you informed, we help you reach your clients, and we help you build your brand
From print materials, to websites, to social media, we create tools to help you promote your business and your value proposition. You have access to dedicated resources and vendors that can help you establish a digital presence and expand your brand.
COVID-19 Client Engagement Kit
Sleep Well Client Campaign
Term to Perm Conversion eKit
We keep you informed, we help you reach your clients, and we help you build your brand
From print materials, to websites, to social media, we create digital tools and marketing training resources like our Social Media Playbook to help you promote your business and your value proposition. You have access to dedicated resources and vendors that can help you establish a digital presence and expand your brand.
Sleep Well Client Campaign
Term to Perm Conversion eKit
BROKER-DEALER & REGISTERED INVESTMENT ADVISOR
The Flexibility you need, the Innovation you expect, the Service you demand.
Equity Services, Inc. (ESI) and ESI Financial Advisors (EFA)
Equity Services, Inc. (ESI) and ESI Financial Advisors (EFA)5 are a forward-thinking broker-dealer and Registered Investment Adviser. We know that it’s not just about products; it’s about having the flexibility to build your vision, innovation that is focused on your needs, and service that makes it easier to do business. That’s why we offer multiple affiliation options and a range of resources to meet the needs of career agents and independent agencies.
Fee-Based and Commission Solutions
If you’re looking for support for your fee-based advisory business, we can provide the investment advisory services you need, including:
- Flexible Business Options: Our Registered Investment Adviser only affiliation option provides the advisory tools that you need without requiring a broker dealer affiliation.
- A Full Range of Choice - One Simple Process: ESI Illuminations, our fee-based advisory service program, is structured to be competitive and adaptable, providing sophisticated technology and a wide range of capability.
For commission solutions, ESI is a full service Broker-Dealer offering the full range of solutions, selling agreements, and support you should expect from your Broker-Dealer.
ESI Technology Platform
Technology plays a role throughout the entire process for today’s financial professional - from prospecting to plan implementation - so we’ve partnered with top solution providers to keep you at the forefront of technology.
Our suite of technology options includes:
- Prospecting and marketing tools
- Financial Planning tools
- Leading Client Relationship Management tools
- Research tools
- Trading and Account Servicing using Wealthscape
- An Electronic Business Processing Platform that provides a flexible, paperless process from start to finish with features ranging from auto-generated forms kits to eSignature.
- Data Aggregation and Reporting
Affiliation, Transition and Onboarding
Transitioning your business to a new Broker-Dealer doesn’t have to be a painful process. Our Transition Support Team is dedicated to guiding you through the affiliation process efficiently and smoothly so you can concentrate on the most important aspect of your business: your clients.
For qualifying advisors, our transition and onboarding process includes:
- Affiliation requirements and the appointment process
- Licensing and registration support
- Business and review process
- Technology consulting and training
- Access to marketing and prospecting resources (varies with affiliation)
- Product and advisory platform training and support
Backed by an experienced team from Operations, Licensing, Compliance, and Business Development, we’ll help transition your business and identify opportunities to increase your efficiency and expand your practice.
TRAINING & DEVELOPMENT
Continue to Grow
We support your training and development needs through in-person coaching, weekly sales ideas, live sales desk support, live pre-scheduled online trainings and innovative on-line resources. For producers, we hold on-site product and sales schools, as well as practice management conferences, to help you build and execute a customized sales and marketing strategy. This includes:
- New Advisor Lift-Off Program, designed for those new to the business and is conducted as a virtual, remote school
- Practice Management Conference for producers in their second year with National Life
- The Edge Annual Summit for Life Insurance Leaders
- Illustration and Case Design School
Women’s Inclusion Network
The Women’s Inclusion Network (WIN) is a community dedicated to attracting and supporting financial professionals. WIN creates dialogue around timely topics, provides development opportunities and a network of female producers who understand what it takes to be successful in financial services.
BUILD
BUILD’s goal is to create a home at National Life Group for the ongoing leadership development of Black financial services agents as part of our commitment to positively impact the Black community.
Blacks Uplifted in Leadership Development, or BUILD, was chartered to commit to the increase of Black agents and leaders in our industry. According to Marsh, only 4% of independent agencies have an African American principal or senior manager. This lack of representation can interfere with our ability to effectively reach and create connections with a diverse and growing prospective audience.
BUILD is dedicated to:
1. The professional and personal development of Black agents and agencies.
2. Create resources to educate and advance the African American community, through Black agents and non-Black agents, on the value of life insurance with living benefits.
Innovative Solutions
for Today’s Customers
PRODUCTS & SOLUTIONS
Living Benefits is Just the Beginning
We look beyond the product to solutions, serving the needs of individuals, families, professionals and business owners.
Our various financial services companies offer a full portfolio of life, annuity, and investment products to help meet a variety of needs for individuals, families, professionals, and business owners. We have a long history of offering life insurance products that provide living benefits.
Today, we continue the tradition. We offer simple solutions for life, whether your clients Die Too Soon, Become Ill, or Live Too Long. With our living benefits,6 we provide life insurance your clients don’t have to die to use. Additionally, the Lifetime Income Benefit Rider (LIBR)7 is an optional rider that can be added to select insurance policies, which has the potential to provide a guaranteed source of income for life, if properly funded.
#1
provider of Fixed Indexed Annuities in Employer Sponsored Plans8
#2
in Indexed Universal Life Sales3
#9
in Life Companies3
Competitive Life Insurance Products and Solutions
Our various financial services companies offer a full portfolio of life, annuity, and investment products to help meet a variety of needs for individuals, families, professionals, and business owners.
We have a long history of offering life insurance products that provide living benefits. Today, we continue the tradition. With our living benefits, we provide life insurance your clients don’t have to die to use. We offer simple solutions for life, whether your clients Die Too Soon, Become Ill or Live Too Long.
Accelerated Benefits Riders are optional, no-additional cost riders that can allow a client to access all or part of the death benefit, while living, if the client experiences a qualifying terminal, chronic, or critical illness, or critical injury. Additionally, the Lifetime Income Benefit Rider (LIBR) is an optional rider that can be added to select insurance policies, which has the potential to provide a guaranteed source of income for life, if properly funded.3
Indexed Universal Life
FlexLife and PeakLife IUL Policies offer:
Permanent death benefit protection with flexible coverage and premiums
Upside cash value accumulation potential, with downside protection
Living benefits to provide your clients resources in the event of a qualifying terminal illness, chronic illness, critical illness or critical injury
Potential for guaranteed income for life through LIBR
Our IUL policies offer various index crediting options depending on your client’s market outlook and risk tolerance.
Annual Point-to-Point S&P 500 Index, Cap Focus and Participation Focus Strategies
Credit Suisse Balanced Trend
Annual Point-to_point S&P 500 Indes, 1% Floor Strategy
Fixed-Term Strategy
SURVIVORSHIP INDEXED UNIVERSAL LIFE
SurvivorLife IUL policies offer:
Flexible protection that insures the lives of two people through a single policy.
A death benefit, paid when the second person dies, to protect a legacy built over a lifetime.
Cash accumulation growth to help secure your clients’ financial future.
Whole Life
TotalSecure whole life policy offers:
The most flexible whole life policy in the marketplace.
Guaranteed cash value accumulation with strong death benefit.
Living benefits to provide your clients resources in the event of a qualifying terminal illness, chronic illness, critical illness or critical injury.
FIXED UNIVERSAL LIFE
Affordable permanent life insurance protection
Cash accumulation growth without market exposure
Living benefits to help pay expenses for qualifying terminal illness, chronic and critical illness or critical injury
TERM LIFE
Our 10, 15, 20 and 30-Year term products offer:
Affordable death benefit protection
Living benefits to provide your clients resources in the event of a qualifying terminal illness, chronic illness, critical illness or critical injury.
Ability to convert to permanent insurance without additional underwriting.
LARGE CASE PRODUCTS
Our PeakLife Indexed Universal Life Policy offers all of the benefits of our FlexLife policy, but is tailored to large premium cases. PeakLife also offers a built-in, no cost enhancer bonus option, and two additional enhanced bonus options for your more aggressive clients, for an additional cost.
Enhancer
Enhancer Plus
Enhancer Max
FIXED INDEXED ANNUITIES
We are the Longest-standing issuer of indexed annuities in the marketplace
On the guaranteed retirement income front, you have access to an array of single and flexible premium annuities to meet your client’s specific short-term and long-term accumulation and income goals. These annuities feature several interest crediting strategies to fuel their annuity growth.
Competitive Life Insurance Products and Solutions
Our various financial services companies offer a full portfolio of life, annuity, and investment products to help meet a variety of needs for individuals, families, professionals, and business owners.
We have a long history of offering life insurance products that provide living benefits. Today, we continue the tradition. With our living benefits, we provide life insurance your clients don’t have to die to use. We offer simple solutions for life, whether your clients Die Too Soon, Become Ill or Live Too Long.
Accelerated Benefits Riders are optional, no-additional cost riders that can allow a client to access all or part of the death benefit, while living, if the client experiences a qualifying terminal, chronic, or critical illness, or critical injury. Additionally, the Lifetime Income Benefit Rider (LIBR) is an optional rider that can be added to select insurance policies, which has the potential to provide a guaranteed source of income for life, if properly funded.3
Business Tools
We Make Doing Business with Us Easy
National Life continuously assesses our business processes to see if they meet the ever-changing global environment and to ensure you can deliver protection to your clients, even in a time of social distancing.
Within weeks of the COVID-19 pandemic, National Life implemented a straight-through electronic process for new business: from eApp to EZ Underwriting to eDelivery on qualifying cases. To ensure our partners are always up to date with changing regulations, processes and products, we create tools such as our COVID-19 Rapid Response Center to keep you on top of it.
COVID-19 Rapid Response Center
We Make Doing Business with Us Easy
National Life continuously assesses our business processes to see if they meet the ever-changing global environment and to ensure you can deliver protection to your clients, even in a time of social distancing.
Within weeks of the COVID-19 pandemic, National Life implemented a straight-through electronic process for new business: from eApp to EZ Underwriting to eDelivery on qualifying cases. To ensure our partners are always up to date with changing regulations, processes and products, we create tools such as our COVID-19 Rapid Response Center to keep you on top of it.
Agent Mobile App
We understand what your day looks like, and how important it is to get the information you need, when you need it. Access client information anytime, anywhere, get notified as business processes and run illustrations – all from your mobile device.
Client Mobile App
With our customer portal your clients can:
...and more
- Access policy details and keep an eye on account balances
- Make policy payments and pay off loans
- Set up and manage auto payments
- Sign up for account alerts
Agent Mobile App
We understand what your day looks like, and how important it is to get the information you need, when you need it. Access client information anytime, anywhere, get notified as business processes and run illustrations – all from your mobile device.
Client Mobile App
With our customer portal your clients can:
- Access policy details and keep an eye on account balances
- Make policy payments and pay off loans
- Set up and manage auto payments
- Sign up for account alerts
- ...and more
ADVANCED MARKETS & CPA ADVANTAGE
Access to Top Resources
Where can our Advanced Markets team help your practice?
Here are some strategies we can help you and your clients understand:
- Premium Financed life insurance
- Qualified Plans
- Corporate Split Dollar strategies
- Foreign National planning
- MultiLife/Guaranteed Issue/Simplified Issue Program
- Executive Benefit Plans
- Trust and Estate Planning Assistance
- Business Continuation
Our Advanced Markets team specializes in working with high net worth individuals, business owners and their families, foreign nationals, along with charitable and nonprofit organizations at no cost to you.
We can provide your team with:
- Direct access to our in-house team for case consultation and point-of-sale support
- Simplified sales concepts
- Case design and presentation
- Consultation with strategic advisors including CPAs and Attorneys
- Ongoing education and training programs encompass:
- client materials
- agent training
- technical guides
- interactive sales tools, such as our Qualified Plan Decision Tree, Executive Benefits Selector, Buy-Sell Stress Test, and Key Person Calculator
-187247c6fe033ddccb6dd7708b551f957d2b4723.png?v=04092018202509)
Our CPA Advantage Program is designed to help agents market themselves to Certified Public Accountants (CPAs) and to cultivate relationships that will lead to referrals and sales through partnership opportunities over time.
As the market changes, we continue to have a fresh perspective that keeps looking to the future and evolving to meet the needs of CPAs by:
- Forging new relationships
- Reaching new prospects
- Expanding your practice
- Identifying new sources of revenue
- Helping your clients reach their goals
Our CPA Advantage Program is designed to help agents market themselves to Certified Public Accountants (CPAs) and to cultivate relationships that will lead to referrals and sales through partnership opportunities over time.
As the market changes, we continue to have a fresh perspective that keeps looking to the future and evolving to meet the needs of CPAs by:
- Forging new relationships
- Reaching new prospects
- Expanding your practice
- Identifying new sources of revenue
- Helping your clients reach their goals
Going Further
Our mission extends well beyond insurance and annuities to our CAUSE — making the world a better place.
Through grants from our charitable foundation, paid time for our employees to volunteer, environmentally sustainable and healthy work sites, and fun, family-friendly events that promote the work of nonprofits in our own backyard we live our values of: Do good. Be good. Make good.
Based on our annual campaign, Main Streets Across America, Main Street Grants awards communities across the country with vibrant downtowns. Each community is deeply rooted in history while having a dynamic vision towards the future.
Based on our annual campaign, Main Streets Across America, Main Street Grants awards communities across the country with vibrant downtowns. Each community is deeply rooted in history while having a dynamic vision towards the future.
An annual program funded and run by National Life and its Foundation recognizes and rewards K-12 educators and school employees from around the country. Each year, LifeChanger of the Year awards 16 educators and their schools with cash prizes, including a $10,000 Grand Prize.
Is an annual program funded and run by National Life and its Foundation, recognizing and rewarding K-12 educators and school employees from around the country. Each year, LifeChanger of the Year awards 17 educators and their schools with cash prizes. The Grand Prize is $10,000.
Read about one of last year's winners here.
Read about one of last year's winners here.
The Time is Right
To Do More
The time is right to work in the financial services industry. Together we have the power to help families, individuals and small business owners obtain the protection they need, the retirement they deserve, and a life with passion and purpose.
If you’re looking for something more – you’ll find it here at National Life.